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SELFFERY

Hello Friends, this time we will discuss about Photography using Mobile Phone, Digital Camera or visual content.

Over time, the development of camera technology is increasingly growing rapidly. Function and needs of its use is increasingly widely perceived by various parties. The camera is not only used to capture objects that serve as mere mementos, but also used to capture moving objects. Call it its development later such as video camera, micro camera, camera sensor and so forth. The development has also covered various fields, such as in the field of cinematography, education, medicine, and even to the field of defense and security systems were inseparable from the use of this camera technology. Digital photography is one of the best innovations in the world of photography. Its presence has changed the paradigm of society who think that photography is a field that is expensive and difficult to master. Digital photography can really provide the practicality and convenience for everyone to create a good photo. With the rapid technological development, and the variety of features to create great photos, there is an expression that everyone can become a professional photographer. Regardless of formal education or age, a person can now hone his photography skills through various workshops, internet references, or experience posting photos via social media such as Instagram.

With the increasing choice of digital cameras on the market, anyone is more likely to have a mainstay camera – from professional DSLR cameras, mirrorless cameras, to, of course, the ever more sophisticated smartphone cameras. If you are interested in earning additional income by utilizing your photography talent, consider the following tips:

Intensive Practice Technically a person can start adept at using DSLR cameras after a minimum of 1-2 months of intensive practice practice, can be started by developing his skills more specifically, for example by photographing models, playing with food photography, street photography or human interest, landscape photography, .
Create a Photo Portfolio There are several ways to collect a portfolio of photos, for example by following a photo hunt, or offering to photograph a company event, birthday, or wedding for free.
Sell Stock Photos You can create an illustrated photo, a photo with a model that demonstrates a role and plays a certain expression. The photos are usually sought after for media publishing and advertising.

THE PROBLEM OF VISUAL CONTENT MONETIZATION

In the World of Photography, if someone creates photographs for sale to a company or advertising, there is a requirement that photographer needs to fulfill. Only a fraction of this value has been monetized in any way. Traditional opportunities for photo content monetization are present in only two forms: either by placing ads on web pages with photos or through direct sales of photographs. For example, most photo stocks require uploaded photos to meet certain quality standards (in lighting, lighting, focusing, framing, etc.). When talking about the use of photography for advertising purposes, this requires mandatory model release and often requires professional equipment and team involvement of specialists.

Today Instagram, Facebook, Snapchat and Twitter social networks allow users to post a huge amount of visual content. However, despite the fact that all this content belongs to users, the multi-billion profits generated by this content are collected by shareholders of the companies that own these networks.

Here the opportunities for visual content monetization are not provided to the user by default, but require complex setups where profits are delayed in time.

Using blockchain technology to monetize visual content

There are several services on the market that credit cryptocurrency tokens to their users for social activity. It works like this: when users receive a Like on their photo or post, they get a certain number of tokens.

For example, users of Steemit, a decentralized social network, receive rewards in Steem tokens. Steepshot, and the PhotoSteem applications developed on this social platform, give users rewards in Steem tokens for the likes they receive on posted photos. Here the monetization of photo content is limited as the only way to receive tokens is to get likes.

THE SOLUTION TO SOLVE THE FOTOGRAPHER PROBLEM IS TO USE SELFLLERY.

Introducing SELFLLERY.

SELFLLERY is a multifunctional social platform that allows you to receive rewards in cryptocurrency for social activities related to the publication and distribution of visual content. The product concept and the first version were designed in early 2016. SELFLLERY rewards systems use the ERC20 tokens made with the Ethereum blockchain technology. SELFLLERY allows people to make their visual content really useful.

The goal of SELFLLERY, creating an ecosystem that:

Allow users to monetize their photos, videos, and live streams by way of gamified;
Support charitable organizations and make donations easy for users;
Provide companies with an easy-to-use and effective promotional tool involving user photos;
Expand the market of photo and video content for companies and news services, with convenient search functionality.
Integrate modern technology and blockchain capabilities into the digital market photography, increasing the transparency and security of its transactions.

SELFLLERY provides an extensive toolset for user content monetization including:

automated rewards in YOU (SELFLLERY money) tokens for Likes received
an opportunity to sell photos in stock photo
rewards for participating in advertising campaigns
prizes for photo-quests
rewards for participating in photo contests
boosted multipliers for getting into the top-ratings and for frequent social activities

SELFLLERY PROJECT DESCRIPTION

YOU Token

The SELFLLERY economic model is based on an internal asset, the SELFLLERY money utility token (YOU token). The YOU token entitles its holders access to paid services on the SELFLLERY platform, to make purchases in the SELFLLERY marketplace and stock gallery, donate to charities, and make internal transfers and withdraw tokens to Ethereum wallets.

Monetization of Social Activities

Every user who conducts a lot of activities in SELFLLERY brings value to the platform. Therefore, SELFLLERY rewards such users with YOU tokens.

The Like is one of the key metrics in SELFLLERY operations. Likes serve as accounting records and encourage users to be more active. As users get Likes, they get YOU tokens credited to their accounts.

Rating

Every user is included in the rating system. The Rating is an indicator of popularity, which is displayed on the user profile and affects the YOU token multiplier. The rating is influenced by the following factors: the total number of received likes, the number of comments and views of the user photos.

Charity

Every month SELFLLERY donates 10% of its profits to various charities. In addition, SELFLLERY incorporates a charity program, where any SELFLLERY user can determine the percentage of donations from their income to a charity of choice.

Photoquests

SELFLLERY regularly creates photo quests – single- and multiplayer games for photographers. In a photoquest, users are tasked with making photos of certain objects, animals or scenes within a limited period of time. Photoquest may include several tasks with different levels of complexity. After completing all the tasks, the player can receive a prize in YOU tokens. In a multiplayer photoquest, several players can participate simultaneously

Photo Contests

SELFLLERY provides advertisers with a marketing tool set that includes games and contests. The brand or company owner can launch a photo contest between users and specify custom conditions that would attract attention to the brand. Blockchain provides transparency of the contest as advertisers will use smart contract to specify the contest terms and rewards distribution.

Marketplace for Products and Services

SELFLLERY users get access to the SELFLLERY marketplace where they can purchase related products (cosmetics, selfie sticks, smartphones, etc.) and services (cosmetic procedures, plastic surgery, photo prints etc.) with YOU tokens or other cryptocurrency. Suppliers are required to complete authorization process. Supplier catalog will show their ratings, escrow and reviews.

Stock Photo

SELFLLERY provides a multipurpose stock photo to upload and sell digital photos. Payments in the stock gallery are made with YOU tokens. All stock gallery users are required to complete verification.

Can be seen growth data Digital Market Photography as follows:

With the increasing number of smartphone users in the world, and the increasingly sophisticated smartphone growth from year to year and make the popularity of smartphones soaring growth with the built-in camera, the number of digital photos grow exponentially every year. More than 1.2 trillion photos are taken in 2017, which is 600 billion more than in 2013, and 100 billion more than in 2016

People around the world are constantly turning to camera phones to photograph what they like like social media. This is a graph of the growing use of photography from 2015 to 2017, where the market share of mobile phone camera more dominates compared to digital cameras and tablets.

For the cost of social media marketing becomes a significant part of the overall marketing spending in the company. The share of social media spending in marketing budgets ranging from 9.8% is expected to grow in the next 12 months to 13% and 5 years ahead to 18.5%.

It should be noted that the popular photo sharing service most liked by people on social media favorites today is Instagram. This application is able to survive against its competitors because it continues to add contemporary features. It is one of the 20 most visited Internet resources in the world and has about 800 million users. Starting August 2, 2017, the number of daily users of this service is 375 million, ie 125 million more than the previous year’s figure. The graph below shows a monthly increase in the number of Instagram users (in millions).

TOKEN GENERATING EVENT (TGE)

Token Generating Event (TGE) is an event for anyone who can be the owner of YOU token. Token is the element code, which is used in the operation of the SELFLLERY platform enabling internal payments between its users.

TOKEN DISTRIBUTION

Buyer = 64%

Rewards = 12%

Reserve Fund = 10%

Project Team Fund = 10%

Advisory Fund = 3%

Bounty Program Fund = 1%

TOKEN SALE

Price Token YOU: 1 YOU = 0.001 ETH

Minimum goal (soft cap): 10 000 ETH

Maximum goal (hard cap): 55 000 ETH

Minimum purchase amount: 0.1 ETH

DISTRIBUTION OF TGE COLLECTED FUNDS (TOKEN GENERATING EVENT)

Because SELFLLERY is a social platform, most of the funds raised will be spent on attracting new users and developing product features. Spending on ETH tokens collected during TGE (except for the Reserve Fund) will be controlled by a smart contract that will release and transfer funds to the project team in accordance with the completed roadmap milestones. Given the recent industry news, which shows the human factors that hinder the successful implementation of the project, escrow will not be involved.